ACS Webinar - Clicks with Credibility: Science on Social Media

Social media platforms have become a powerful force in shaping how scientific knowledge is communicated, interpreted, and trusted, so having the right tools to effectively share your message is critical.

Join Gabriella Baki, Tom Kuntzleman, and John Richardson as they examine how chemists and science communicators are leveraging platforms like Instagram, TikTok, and YouTube to translate complex ideas into compelling, accessible narratives for diverse audiences. Through real-world insights from experienced science content creators, this webinar will unpack what drives engagement as well as what undermines it. Attendees will gain a nuanced understanding of both the opportunities and the professional responsibilities that come with using social media as a tool for modern scientific outreach.

This ACS Webinar is moderated by Emily Schneider of the American Chemical Society and co-produced with the ACS Committee on Communicating Chemistry and the ACS Communications Division.

What You Will Learn

• Proven strategies for transforming complex chemical concepts into clear, engaging digital content
• How to establish and maintain scientific credibility in online environments
• Practical approaches to fostering meaningful, two-way engagement with public audiences