ACS Webinar - Talking Science: Communicating Your Research to Diverse Audiences

Communicating the importance of your research — both in person and on social media — can be difficult and daunting. Part of the challenge is that you need to tailor the approach to accommodate your audience's background, whether they are scientists at a conference who don't specialize in your field, a follower on social media who hasn't taken a science class since high school, or even a child at an outreach event.

Sam Jones, Executive Producer and co-host of ACS's award-winning science podcast “Tiny Matters” will provide insider insight from her experience interviewing scientists and crafting compelling audio storytelling for audiences with a wide range of scientific expertise. Learn what kinds of questions to ask yourself or a colleague when preparing a presentation, how to successfully foster collaborations with the media, and strategies for adapting your messaging when presenting your science to diverse audiences.

What You Will Learn

• How to adapt the way you talk about your scientific work to achieve maximum clarity and impact for your intended audience 
• How to prepare for a successful media interview and how to be discovered more easily by science journalists 
• Tips for crafting discovery questions to learn more about a colleague's or your own work